Need a logo for a new marketing consulting firm. Our approach & values include:Smart (business savvy) + focused execution;
Creative and innovative, with a no-nonsense approach; Grounded in marketing fundamentals in today's interconnected world; Flexible in our approach.
We help Fortune 1000 technology companies identify unique product value, refine marketing strategies for specific audiences, and develop programs and communications that create strong customer preference. One of our specialties is value proposition and message development that results in refreshingly concise, compelling and credible (backed by evidence) communications, so the logo ideally should reflect this concept.
We'd like a logo designed that reflects our approach and
values. And of course, as there are many marketing consultants,
we'd like a logo that's distinctive and memorable, and helps set
us apart from our competition. Company is founded by two
executive-level women, with complementary “art” and “science”
skill sets (balance of analytical and creative talent).
- Innovative and creative
- 2-3 colors, max
- Appeal to men and women - professionals in high technology, avg 35 to 55 yrs old
- Design should be clean, strong & assertive, but shouldn't distract from content
- Not frivolous but fun is okay
- No pastels or pinks
- Color black is okay for emphasis, but don't want as background (don't want reverse type)