Logo for a Marketing company you remember

Apropos Markedsføring

Apropos Markedsføring (in english: speaking of Marketing)... is an ad agency with its strenght in effective marketing communication.

We help people developing their marketing strategy, and spend their marketing money in an effecive way.

We are a fullservice ad agency that provide services within online-marketing, tv and radio commercials and make movie presentations of big projects and companies (like amusement parks, conference hotels and so on)

The latter is our unique area (movie presentations), in which we have a lot of experience and competance. OUR values are: ENERGY, ENGAGING, UNIQUE, INTERACTING and INVOLVING.

We want to make movies, and presentations that reach its goals effectively and interacts with the receivers.

The company cooperates with other companies, within the area of music, sound, 3d visualization and casting.

We are in a typical B2B market (business to business) where we offer marketing services within many categories.

In that way, all companies that need marketing services of any kind, would be a potencial customer for us.

Our specific target audience would be bigger companies that have a concept that need a good presentation. For instanse a conference hotel, amusementparks, ski parks and so on.

The logo
The word "APROPOS" is the main word of the logo... the word "Markedføring" shall also be a part of the logo, but may be in smaller font.

I want the logo to have elements in it which makes it possible to use it in other designs without the whole name... Even though it is a long name, it should be easy to work with.

Color
Feel free - but i would like a sharp color.

I want the logo to have a playful design WITHOUT seeming not-serious!

The meaning of the word
The word apropos is a very special word in norwegian... thats what we say when we are talking about something, for example a country... and then you remember that its this country that you are going to for the holiday and say "speaking of Turkey... me and my family will go to Turkey this summer" In norwegian we say "Apropos Tyrkia... "

Thats the meaning of the word... and maybe that can give you designers some inspiration....

When I tell the name of the company to norwegian people, they react on the name. I say Apropos Markedsføring... and then they are waiting for something more... And when they realize that its the company name... most of the people like the name. At least they will remember it.

The challenge
The word "Apropos" is an absract word, which means that there is no obvious symbol you can put next to it that would connect the name with the symbol.

Lets see what you designers can do:)