My wife is a florist and I am setting up a new Ecommerce site for her. We have a real bricks and mortar florist shop in Canberra City, Australia. We already have an existing and successful website (different brand) and this is a new venture.
Online flower buyers looking for a genuine Canberra florist (as opposed to the relay networks) to purchase and have flowers delivered in the Canberra region.
I want the logo to appeal to buyers looking for a real local shop. Many of our customers are interstate or overseas buying flowers for their loved ones back in Canberra. I would like bright, colorful, airy and cheerful. It must be clear and legible. It should say "Canberra City Flowers" as well as http://www.canberracityflowers.com.au.
The URL currently points to our existing site. Please don't use it for guidance, I am looking for something new.
I'm not sure how to do this, but I would like some sort of connection with Canberra. Something that really says we are a small business with real people, real florists with a real local shop in Canberra. If you are looking for a Canberra icon, you could try the flagpole on top of Parliament House -
or Black Mountain Tower -
The icon would however have to be integrated in a clever way and I still need the logo to feel "real Canberra Florist".
Keep it bright, colorful, airy and cheerful.