Delivers financial education to beginning investors in a hip, fun, entertaining way using kung fu (e.g. "grasshopper", "Bruce Lee", "Enter the Dragon", "Black Belt theater", etc.) as the philosophy / way (self-discipline, self-knowledge, self-defense).
SEC Accredited Investor shows how she went from thousands of dollars in debt to financial freedom. Debunks big-bank myths and shows how to become "smart" money. Mission is to help 1000 people dramatically improve their financial situation in the next 12 months.
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Tagline is "Master your mind, master your money"
67% male, 33% female audience
target age is 35-45 (Gen X)
needs to be "hip" and more edgy (currently too "cutesy")
Love the cartoon aspect though-- want a cartoon character perhaps doing a flying kung fu kick over a treasure chest(?) or somehow punching/kicking his/her finances into order??? Needs to be human and "kick ass" at the same time.