The main "eye catcher" cannot be "KE". We are working on software, and there is an existing company called KE that does software. Using that icon in conjunction with a computer program might be misleading.
The logo will be primarily used on websites. It will also be used in the icon for computer programs that appear on a computer screen taskbar.
One day I may put it on a shirt - but it is mainly for websites.
***There is no need to do a design mockup of all those items (although if you show a business card also, that would be fine).***
Primarily, it is for a website and to appear on that site, and to be visible in our software downloads. Adobe has a logo on their About menu in their software. We will do the same using this logo.
The official name of the business is Knight Ecommerce LLC. If there was a version with that somewhere on the submission, that would be fine as well. I would prefer to utilize the logo without the LLC, but if that were on a black and white version for letterhead or something, that would be fine.
We don't really want yellow as a main color.
The winning logo for Knight Logistics on this site was really cool. We are not them, but that winner was awesome.
Something Knight related, and nothing that looks like a sports team. Its more of a crusader feel. Our mission is to build digital goods that empower small business - so the more crusader the better - although it should make the customer feel empowered by their Knights and not afraid of getting overrun. Essentially we are mobile strategists to help protect the castles of the smaller businesses.