This is a new clothing label for women ages approx 30 - 45. It is feminine, sophisticated, but still 'funky' and fashion forward.
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I would like the word 'Melbourne' underneath 'kate brooke.'The logo will need to be 'en trend'. It will be on the labels on the actual clothing, as well as swing tags and packaging. I would like to see some egs including colour use, especially aqua, or baby blue or pink, or even green, but I also need to see more neutral designs as well. The font may actually be stitched into the label rather than printed. I really like the design of the "Kate Spade" brand - the font and colour use. It's modern yet still feminine and funky. This label will be directed at mothers who are wealthy and well educated with a keen sense of sophistication.
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