The icon needs to represent the company, "Joindup". "Joindup" means "connected" as in “joined up”. Our business is in producing high quality work that has been well thought through. We are a small, modern business. “Joindup” refers to the way that one decision can affect others, either deliberately or accidentally. It specifically refers to our business of ensuring that technology is implemented with due consideration of all factors, including users, environment, interface, logic, scalability and interoperability. It means that if you think harder, and look to the future, with optimism, you can add extra value to what you are working on. The image should convey the feeling that working with us will elevate the quality, reach, impact and professionalism of your business.
The company has three services:
Joindup Thinking (Brand and User Experience Consultancy)
Joindup Writing (How-to Guides, Books, Articles, Training, Screencasts)
Joindup Coding (iPhone Application Development)
In the future, we would like an icon for each of these services that reflects the main logo. Ideally, the concept for the main Joindup image, should enable us to create 3 sub-images, that would be recognizably part of the same family/company. You might want to bear this in mind when you think about concepts for the main image.