Clear simple design that is fresh yet still seems "corporate". In other words we're looking for something that provides an image of being innovative and helpful but still very solid, stable and trustworthy.
We also have a preference for at most one or two colors in the logo. So the designer needs to look for something simple and solid and “corporate”… but which still somehow should ideally be energy and green related (but not too literally so).
So what we need is a bit of a balancing act. On one hand our early partners are companies like BP or Shell so we need something with at least a little bit of gravitas / seriousness. On the other hand we're looking to be a modern disruptive force so something a little bolder is also not necessarily a bad thing.
The logo will be used on letterheads, business cards, websites, etc...
• Logo should ideally still look reasonable / recognizable when photocopied in black and white.
• Needs to be a logo that can be used with or without the name Petro Verde or the Tag Line.
• It's an International site so the logo should not be identifiable with a particular region or country.
• Don't want anything that is too close to logos in the same space (for example: http://www.petrobank.com).