I have been in hi-tech sales for 17 years. I have worked for small start-ups and large multinationals. Along the way I have been to MANY sales training events, all organized and paid for by the companies I have worked for. What I have found is that these trainings are long on theory and ideas and short on real, practical, implementable habits that can be easily implemented by sales people.
My business will provide sales training that is designed for sales reps to implement and become part of their daily habits. It will be targeted at junior sales people who want to learn the foundations of selling and more senior people who want refreshers on the basics.
Words that I want people to use to describe my business are practical, real, direct, candid, fun, hard hitting.
Cuéntanos a qué tipo de público quieres llegar
Junior sales people, probably in their 20s.
More senior sales people in their 30s.
These people will probably be hard working, hard playing, goal oriented, extroverts, mostly male.
Target sales people will be working for a hi-tech company (software and hardware) selling primarily to corporates and government entities.
Identity to include logo suitable for:-
Social media site avatar
I prefer something that is clean and not gaudy, not too serious.
The typeface should be clear, simple and bold. We want something that stands out. Be careful not to be too fancy.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.