The brand feel should be similar to heritage brands like Barbour, Belstaff, Filson, and other rugged, old english brands. You could put a medieval twist on it with the idea of a coat of arms, castle, dragon etc. Please DO NOT include knives in your logo - it's too literal :)
Here are some of the design concepts we thought you could try that would fall in line with the brand.
-The feeling of waxed canvas and leather
-“B” on a coat of arms with full name or just “Belson”
We'll need a logo which can be oriented both horizontally or in a round/square shape. This is because we'll have the logo stamped into wax on our boxes, and also etched into the blades of the knives.
See examples of what I mean by etched into the blade.
We'd like to see examples mocked onto a knife blade, and also on a black box.
Anyone who copies other submissions will be removed from the competition.