Somerset House Publishing will be doing business as “Heart of America”(HOA). Featuring photographs shot by America’s leading outdoor photographers.
HOA is the marketing name of a print and postcard product. These photographs and postcard images are of scenic and special interest locations in the United States. The initial marketing areas will be
Colorado, Southern Appalachia, and Washington DC.
Somerset House has an existing website under development marketing a similar product exclusively within the state of Texas. That website is http://www.deepartoftexas. Please refer to this site for product descriptions and to see the logo used for the Texas products.
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Somerset House prefers that the logo trend to the horizontal rather than vertical as it works better for website headings and the header-cards for in-store displays. Red, white and blue may be used in the logo, but are not necessary. The logo should be eye-catching colorful. It should impart a sense
of the outdoors/beauty/peace/etc. Most important the word “heart” is to be rendered so that “art” as a part of the word “heart” is made distinctive. When someone views the logo they should see the words “Heart of America”, but simultaneously also see “_ _ Art of America”
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