Goldfish is the brand name chosen to cover a new web 2.0 site that allows web site designers to add real-time feedback into their web pages, simply and easily. The site will be available at http://goldfishserver.com.
This technology can be used by webmasters in such a way that it makes them look that they have a big fancy hosting provider actually pushing their data (like Twitter or Google), when in fact they can run on any standard web host. The end user sees things change dynamically (eg. new emails arrive in the inbox, notification that new tweets have arrived).
Goldfish can be used for financial data (which is where the parent company Cognethos Pty Ltd http://www.cognethos.com developed this technology), simple turn-based games (such as Tic-Tac-Toe), chat rooms, auction sites and more.
We currently have a blog running at: http://blog.goldfishserver.com
Webmasters/designers of all classes. That is, males from teens to 30's who are technically savvy.
The logo doesn't need to have an orange goldfish on it, although that is an obvious choice (perhaps a black one is acceptable).
The logo needs to contain (or represent) the word 'Goldfish', and some image (eg a fish) such that the image can also be 'cut out' and used independently on it's own. An example of this can be seen at http://pivotaltracker.com, although the font, kerning, etc are completely up to the artist. It is acceptable to place the image outside the word 'Goldfish', or stylized inside it.
Goldfish is always spelled with a capital 'G' and lowercase letters afterwards.
The logo should have an alpha background so that we can later change the background color to suit the final colors of the website. The website will always use white/pale backgrounds and will never be black.
As such, no white 'edge' around the image would be accepted, unless it's a deliberate white border (eg >2 pixels thick), as this would look awful if we changed color scheme to pale blue or to pale green.
The final artwork should be supplied in a range of vector formats (eg .ai, .svg) and a range of 32-bit .png sizes.
EDIT: The image (eg a fish) needs to be energetic/edgy/wicked/vibrant/alive rather than cute/scared