Fitness Professional and nutritionist that has a high success rate getting people in great shape quickly through aggressive nutrition and exercise programs. This will involve exercise, nutrition, and motivational coaching.
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Men and women ages 25-40 that want to get in shape quickly, but safely through intensive coaching programs.
I would like the design to be atypical, cutting edge stylistically. In addition to the words themselves I would like some sort of "icon" that is unique enough to later be part of the brand and recognized without the text. Nike's swoosh as an example no longer needs the word nike next to it. I have seen other companies whose icon is too busy or looks like many others rendering useless as a stand alone symbol.