Mars (http://www.mars.com) markets and manufactures well-known chocolate confectionery brands like Mars, Snickers, Twix, M&M's, Galaxy, Balisto and Maltesers.
The success of the products that we sell and develop, is based on a thorough and in-depth understanding of our consumers, their attitudes, behaviour, needs, etc.
Within our European Research & Development department (responsible for developing new and/or improved products, packs and processes) a community of practice of around 20 consumer experts and enthusiasts, are developing and maintaining the "consumer closeness competency" and embedding this in our development processes and ways-of-working.
We have branded the competency "C3" and the community the "C3 community". We are looking for a logo to represent this name and our passion for consumers.
Internal business partners: other R&D teams, marketing, etc.
Include our brand name "C3"
- the 3 can but doesn't have to be superscript
- this can but doesn't have to be something 3-dimensional
Link to consumer closeness, consumer understanding, consumer interaction
- this can be very explicit or rather subtle and abstract (in which case we would like to understand the rationale/story behind the logo)