New logo for existing contemporary brand with a clear brief

Artemis Home

We are an existing e-retailer based in the US, and are rebranding. We are renaming the company Artemis Home, from Tredoni (see our existing site and products at tredoni.com). We feel that the new name conveys our business better.

We sell home decor items (e.g. vases, throw blankets, decorative ceramics) but not larger items like furniture. We specialize in products that have good design, often but not always, contemporary - especially Danish design. We work with manufacturers based outside the US, often in Europe, who do not have much online presence in the US. Often companies who may be well known in their own country and have existed for some time. The brands we sell are high quality, relatively high priced vs. the average competitor, and appeal to the customer who doesn't mind paying a bit more for good design and good manufacturing. They are not the absolute highest end, affordable only to the rich, but appeal to the more affluent middle class.

Three brands that we currently sell that represent our brand and design aesthetic well can be seen at tredoni.com/khaler tredoni.com/elvang and tredoni.com/lawa

The new name, Artemis Home, is derived from Artemis, the Greek goddess of the hunt. Since we seek out / curate interesting home decor products that are not found in the US, we think this is an appropriate name. We are not opposed to having a design that incorporates this in some way, but it is not a requirement. However, since our design aesthetic is more contemporary, please be careful not to make it too "classical".

The company name, Artemis Home, must be incorporated into the logo.

The logo, must look good within a square boundary because this is easier to incorporate on web pages, etc. If it is slightly rectangular, that's ok, but don't go past the width being more than 1.5x the height.

The logo must have a white background, so that it works on a website with a white background.

The logo can use more than one color, and we are open to ideas as to which. However, it must also look good in monotone as we may occasionally use it as a mask over marketing images etc.

The logo must be clear when scaled relatively small (e.g. on a web page viewed on a phone). At a really small size (e.g. favicon), we can drop the name but would want to use a graphical part of the logo that is easily identified as our brand. Producing a favicon is not part of the brief, but please bear this in mind.

Key facets that we want to convey are that we have a generally contemporary design aesthetic (more towards mid-century modern) and that we and our brands are high quality. Please stay away from designs that are comical, old fashioned, overly "fancy". Simple can be good if the design is interesting.

The final image(s) must be supplied in vector format and scale to any size without pixilation.