We are a new Australian company designing and supplying innovative components to make light weight, reliable electric bicycles (ebikes, or pedal assisted bicycles, as they are formally known).
We want to become known as a company that provides high end technology silently and invisibly to create a better solution. Our products look very simple - we know that all people want to do is get effortlessly from one place to another, without caring about the how or why.
Our products are designed to last a long time, they wont disappoint, and we will be there to support you if you have problems.
Electric bikes are appealing to a new market. While the first people to take them up tended to be old people who couldn't ride any more, or bearded hat wearing gents who tended to expound the benifits of Peugeot 504 cars, we want to appeal to young, cool and discerning urban commuters. The same people who like mac book air computers, Bose sound systems and crumpler bags.
We want a logo that communicates:
- Approachable, accessable, considerate.
- Invigorating, releasing and freeing
- We are reliable, worthy and honest
- We create things with craftsmanship and durability
- Our products look simple
Our color set for printed material is heading towards bold oranges (exciting) and greys (honest), but that does not mean our logo is necessarily these colors.