we are running an industrial park close to berlin city and were looking for the best marketing campaign during summer. since space is not an issue, we came up with the idea to start a drive-in cinema during the summer months and are looking forward to receiving great designs.
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there has never been a drive-in cinema in this region and we are doing it mainly as a promotional campaign, make people speak about the industrial park, let local newspaper write about it and give our renters an opportunity to participate in a marketing campaign that works, where they can represent themselves in form of a commercial before the movie starts. its supposed to spread the word about the park and attract people to come..ranging from the 5year to the 60year old.
this logo should be eyecatching! since the brochure, billboard advertising etc will be in a 70s kind of style the logo should reflect the same elements. the text should say the following: 'Autokino Beelitz' which means drive-in cinema and 'Beelitz' is the name of the town. If you want you can play around the text with matching images like film reels, cadillacs, popcorn, there is plenty of stuff out there and i am sure you will find something which looks awesome! basically, whatever you feel like looks good and grasps attention. this is a fun project, we want people to have a good time, they should feel exited when they see this logo, making them look forward to their movie experience. i am sure you will come up with some very exciting and original stuff so i cant wait to see the first designs;)!
best one gets some 10 private invitations to the movies too if you can make it to berlin this summer ;)
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