The logo will also be the centerpiece of a communication campaign to launch the firm's identity as YellowBrickRoad Financial Advisors. The campaign includes print media and website. Addtn'l creative work is anticipated after logo design.
Critically important the logo NOT be a direct or literal interpretation of a yellow brick road (i.e. no yellow brick road imagery) or have any visual reference to the film Wizard of Oz.
Branding the firm YellowBrickRoad has risk that our audience doesn’t see the seriousness of our mission. We have serious responsibilities in financial lives. Very important to convey confidence, intelligence, and, trust in all branding and communication.
YellowBrickRoad is one word. It fits together visually and creates a unique identity for the firm. This isn't a requisite in the logo design; a strong preference.
The logo is to initially incorporate complete firm name - YellowBrickRoad Financial Advisors.
The brand name lends itself to a font design and/or an graphic image solution. We're inspired by both potentials.
The attachments are current logo design for biz cards, letterhead. A bit dated. We like the six squares at lower left corner of letterhead. They represent the six areas of financial planning. An iconic symbol. Not tied to anything, though.
Other recent efforts. One too literal. The other cool but flowery.