This is an ebook business. The product is a guide for writing term papers. The target market is university and college students.
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I want to give a feeling of trust, of security in the source of information. But I also want to make it attractive to young adults. Solid and fresh at the same time. The selling features of this product are:
-instant accessibility at any time of day or night;
-concise, condensed information
-easy to assimilate the information
"better papers, better grades"
Suggestions on images:
- P and R together, and/or a
-suggestion of papers/books, and/or