We are social mobilizers who motivate people to act in defense of free market principles and free market innovators. We work with companies large and small, to help them understand the timeless principles by which they operate, tie those to consumers who are aligned with these principles and then we bring them together to help each other achieve their ends: companies get more passionate customers and customers got more principled companies.
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I think this should come across as an ad agency logo, but with a more serious bent. We have to convince c-level officers about social mobilization's value, but often have to work through director level people to get there. We deal with highly educated, politically oriented, rhetorically sophisticated people who are largely urban-dwellers. Our biggest challenge is to separate "social media marketing" (read: selling or getting page views) from social mobilization (read: getting people to move beyond being consumers and into being supporters).