Sprout is a high-end retail store specializing in modern, unique, and sustainable baby and toddler furniture, decor, toys, clothing, and gear.
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Modern design aesthetic is important. Playful but not cute-sy. While it's tempting to think of a logo with green shoots, it would be nice to have a logo that evokes the idea of baby/child in some way so it is obvious that this is a children's store, not a plant store. Target audience is the upscale "yoga" mom (and grandparents/friends/gift givers). Store will feature sustainable products but aesthetic will not be tree-hugger-ish. Example products: furniture line by DucDuc (http://www.ducducnyc.com), decor/furnishings by Dwell Studio (http://www.dwellstudio.com).