JUICE mobile is CAN's largest mobile advertising company. Representing 100's of brands from around the world JUICE aggregates and sells mobile inventory to brands who are looking to be on the mobile web. JUICE supports all handsets & operating systems as well as stand alone applications and the mobile web.
The target market is CAN.
This is a media company so is speaking to brands and advertising agencies as well as publishers
Agency people are typically very young and influenced by flashy, engaging, branding that "has a nice ring to it"
JUICE as a name has been decided upon as it represents a 'fresh' way of doing business.
This is the brand of a new company promoting a new medium (mobile) so needs to reflect this.
Typical audience is young and cool (they work in the ad biz after all)
JUICE can be in capitals or lower case
The word mobile does not necessarily have to be in the branding but it will help as people will need to know what we do.
Images to support the word JUICE is ok - ex: Using an Orange Slice as a letter for example
Colours should jump out at you. Yellows, oranges etc are all ok - remember this isn't a bank..it is a media company