Savvytel is all about giving real value for money. It’s a very modern young brand with a mature technology behind it. It’s an active/energetic brand which delivers innovative products to the market. Savvytel would like to have relationship driven model with their customers. Tag lines such as “Get Loved” reflect this.
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Savvytel has over 45k customer base. We are planning to target more youth market aged 16 -45.
SavvyTel is a mobile operator that is headquartered in Sydney Australia. There recent join venture with Optus has allowed them to operate as level 2 virtual Telco in Australia.
The current Savvytel logo/brand is multicoloured with a unique font format. The brand was conceived to appeal specifically to the youth market – as the result, the logo strives to convey a sense of vibrancy, youthfulness and energy.
With Savvytel’s entry into new markets outside the prepaid niche, we feel that the brand should convey a sense of sophistication and technical prowess while retaining some aspects of its youthful appeal.
Therefore, we are looking to develop a new logo to reflect the company’s new aspirations.
Please see the attached document for screen shots and more details abot the company