uApp is a startup in the Mobile Application Generation market. There are many brands, businesses and identities that could benefit from having a custom mobile application. Unfortunately, most mobile application development is costly and takes several months. Updating applications follows suit. We have solved these problems by creating a web platform that allows anyone to easily create a personalized mobile application. Think of our platform as a production line for mobile apps. Because of our ability to create thousands of custom mobile applications in such a short amount of time, we do not need to charge tens-of-thousands of dollars to our clients.
On top of keeping our client's fresh content in their follower's hands, our applications also have the ability to generate money for our clients. Our mobile applications are of the highest quality so our clients know their content is being delivered to their followers in the best way possible.
The mobile application generation marketplace is very new. There are several groups that can benefit from having a mobile presence. Musicians, Bloggers, Restaurants, Artists, Celebrities, Writers...the list goes on. Anyone with online content to deliver to their following can benefit from a mobile application. This means our target audiences have a wide range style and personalities.
This is a somewhat challenging project because our target audience is so broad. Our logo needs to appeal to men and women, ages 18-48.
Our logo needs to compliment the high quality applications we produce. We have a web design firm that is working on our website. The attached file will show the design concept we are moving forward with. Ignore the content, our messages are being refined by our PR firm. The logo currently on the design concept image is merely a placeholder.
The logo should compliment the color scheme of design. We were thinking of using a light blue (sky blue) for the logo, but we are open to any concepts that work well with the website design. We would also like the logo to look good on a white background as well as a black (or dark grey) background, as there will be times when it will be presented separate from the website.
The spelling of uApp is crucial. We would like it to be spelled as you have seen in this brief: uApp. Within this concept, we feel that because the u and p's are rounded, a sharp pointed A does not look very good. Perhaps you could make it look good, but we were thinking that the A be somewhat rounded.
Our motto is "Your Content at the World's Fingertips".
We do not like overly shiny or glossy styles.