We are a London, Uk based Hedge Fund with a Long/Short Equity strategy focusing on Europe. We cater to private high net worth individuals and institutions.
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We are targeting financial institutions and private investors much like a banking environment. Need to convey trust and knowledge. Target audience is predominantly male and serious, as to do with investing money. Would like logo to look established as many financial institutions have been in business since 1800's. Having seen some possible graphics think it should be simple with a play on the letters. But graphic not crucial and no illustration necessary, just letters making up logo as well. Established, wise and sophisticated are the key words. Classic font please.
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