101 Kids Deco
I am an ex-digital agency owner, and its my revenge to give as bad a brief as the ones i received over the past 11 years :-)
My wife and I are in the process of setting up an online eCommerce site called 101 Kids Deco - http://www.101kidsdeco.com, you can access a preview of the Shopify website site by using the password letmein.
The products we are selling are Walltastic - http://www.walltastic.com are a fantastic kids mural wallpaper company, who sell a mixture of classic and well known branded Murals for Kids Bedrooms, our aim is to sell Walltastic's fabulous range of Wallpapers online in the UK through a highly targeted website.
The target audience is parents located in the UK aged 28 to 45 (predominately female but not exclusively) of children aged 1 to 12 years old.
These parents will be looking to make their Kids living areas as fun as possible for their little ones :-)
Basically i need a Killer Logo :-)
You can see the space (top left where the writing is) by looking at the website http://www.101kidsdeco.com pass: letmein
To bring a sense of familiarity i would like to see the use of the Walltastic RED used in their branding, whilst i feel this may may help, i am open to suggestions. Also i am not stating that the Logo should be exclusively red!
We may drop the 101 from the name in the future, but for the moment it is important it stays.
I like Logo's that have hidden meanings, and that are very modern in terms of web design. e.g i like all the recent/new current brands that have a more chunkier feel, sometimes called the web 2.0 feel (if you get what i mean :-) - Baring in mind i am the Target Audience too with 2 young Kids and 39.
Also be weary that although we will be exclusively selling Murals to begin with we may move into more Kids Deco in general - hence the name.
Above all the Brand must inspire confidence and trust.
Whilst the Branding is targeted at parents and the products are for children, the age of the children may go beyond 12 in the future, so beware of making the branding too "kiddy-fied"
I would like to have room for a strap line (that may change as the business develops) for creative purposes lets start by using the one
"Children's Wallpaper Murals" but create logos with and without please!