Logo Design for new brand in USA needed !

Willi's Original Brats

Willis Original Brats, Inc. is a new brand/company in USA registered last week. Willi is a german master butcher who brought his own recipes, which are successful in germany since 1974, to the USA. The core product is a fantastic original german bratwurst of unrivalled taste and quality. The brand will be launched during NASCAR Races in Dover, Delaware upcoming may.

After the logo contest we will post stationary and websites as well so stay tuned for more busines to come )

The target audience is in the USA, any resident who likes Bratwurst or BBQ food in general. Simply anybody who likes meat....

The audience need to understand that this is highest quality handmade food.

The logo should contain willi as an image, caricature or PS effected image.
I have a vision of a plague or seal type thing extremly valuable in the form of old bavarian medals. We should use the bavarian colors blue and white, the footbal club logo shows them pretty good while the medals are more historic and darker. Imagine what you feel when you think about Octoberfest !

the logo should show the name Willi's Original! Brats and additionally something saying like:
Excellence since 1974, or Quality since 1974 or similar to visualize its been around a while and its great quality.

Value and the immediate link to bavaria and germany are important in the logo a bratwurst as a graphic can be included as well into the logo unless it gets too crowded

we should dress willi with a butcher shirt and a hat especially if we use caricature.

I have uploaded pictures of him and examples in a ZIP file attached