This is an online web application targeted initially at massage therapists, and later at stylists, dentists, chiropractors, etc., that allows them to manage their customers and appointments through a secure website. It will also have some eCommerce and Website management tools, but the main focus is on Appointment and Schedule Management.
There will also be a customer interface for customers to view open time slots, select one and schedule an appointment automatically.
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I like a nice clean design that has a balance between sophistication and fun.