• Female aged between 20 and 45 aimed at the confident active health and beauty conscious.
• Single and married wanting a convenience product made from natural ingredients. Having a social and environmental conscience is also important.
• Professional person, self-assured personal hygiene focussed.
• Sexual, sensual, self-pampering.
• We want to attract a purchaser that is interested to try new natural products.
• We want them to be a communicator through social media about their experiences. They should be a repeat user and an advocate for the brand.
• A popular person.
• Young fresh vibrant authentic using colours that signify a link to natural earthy organic environmental ethos as well as incorporating sexy spiritual beauty.
• Lusty silky smoothness. And a level of trust based on natural products and production techniques. Geared to the online shopper but will be a stand out on the shelf.
• Sexy, young, fresh and fun!!! Has personality and a sense of humour.
• Chic, Classy yet Spunky and somewhat Edgy
• Beauty products such as body scrubs, bath salts, essential oils, aromatherapy & scented candles
• Accessories such as earrings, bangles, necklaces and female clothing.
• Affordable to the average person not cheap
• Attract multiple transactions – repeat business
• Offer vouchers
• Gift ideas