GoRoller.com is a website where users can compete against each other in sports, entertainment, politics and other pools. The user or Roller will predict the outcome of these events and win points if correct so there is a virtual gambling theme. The types of pools that will be offered to Rollers range from NFL pick em to American Idol to the Academy Awards to predicting the next President. We are looking for a logo that is cool, hip, fun and has a sleek Las Vegas feel. We are not looking for cute or campy and definitely want to avoid an intimidating feel like a technological or financial website. The term GoRoller comes from a craps table when a roller is about to roll and the gamblers on the rail yell, "let's go roller!"
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Goroller's customers will largely be sports fans (majority male 18-65) because of the emphasis on sports. However, pools such as American Idol or the Academy awards would bring in a far more diverse customer base. We would like the logo and colors to include this more diverse base.
Update: "Hi everyone. Thanks for the work so far. I think we've come a long way and there are some very impressive designs. I have enough to go on for the cool sleek modern design and those are definitely still in the running. I'd like to see more in the way of either cartoonish or fun ideas. Also, more in the way of a logo feel as opposed to a character with text." Appreciate your time and best of luck!!
We are looking for a logo that is unique with a creative color palate. (Please do not use any pre-made or stock parts in the design as we will be trade marking the logo.) Cool, hip, fun and inviting is the goal. We were considering using 3 colors (white, charcoal/ blackish and 1 other color.) The other color could be purple, orange, red or any other color that grabs the viewer without being overly loud or neon like. Ombre is fine but not required. The color palate ideas are just that. If you think something else would work better please feel free to use other colors or a different number of colors. While it is not necessary, feel free to incorporate our tag line, "Do you roll?" If using please make the "roll" color stand out from "do you."
We are open to imagery based around G or GoRoller buts not GR or Go alone because those are other websites. We are also open to any imagery that you think would capture the spirit of the website. A bust of a cool guy in a suit straitening his tie or smoothing the brim of his hat (think James Bond) or another character. We are open to whatever you think will work best.
We are looking to use the logo on the website but also on fliers, coasters or billboards (please make sure design is smooth when blown up.) We would also like a favicon.
Thanks and good luck!