GET stands for Green Energy Technologies. We are a New York City-based company that helps real estate owner/operators reduce their energy costs (and carbon footprint) by upgrading to energy efficient lighting.
Our target audience are real estate executives, facility operators and property managers - generally, a serious and conservative lot. They appreciate attention to detail with little fuss and always have an eye towards the bottom line. That said, because our industry is relatively young and technology-based, we need not be as serious in appearance as our clientele. We just can't stray too far.
We want a logo using our company's initials "GET".
It should be very clean and crisp, elegant but sturdy.
Naturally, it should contain the color green, but to what extent, we leave to you to test.
Our current working logo contains a leaf with a lightning bolt comprising the center vein. We like this concept but think the execution can be improved upon. (For those of you who may not know, a lightning bolt is often found on electric industry logos (sometimes being gripped by a hand).) We are not, however, beholden to it.
Like our audience, we appreciate little fuss. Attention to detail, such as spacing, is important. The logo must look great when small, such as on business cards; when large, such as on trucks; and everywhere in between, including, of course, on our website and printed brochures.
Our website, which shows our current logo, is http://www.nomoreenergywaste.com. We have also attached a working copy of our new website design, which should give you a good idea of color scheme and overall feel. The main image is likely to be replaced with a photo of a very natural feeling land- or seascape, among other changes.
Many thanks and have fun!