We are a new company dedicated to providing excellent home health care services including nursing, companionship, and assistance with activities of daily living such a bathing, cooking, and walking. We serve a primarily elderly population, but also work with children with developmental difficulties or complex medical conditions. We are based in New York City, and our customers are urbanites. We serve a wide range of cultures, languages, and economic profiles.
We believe we provide a more professional and responsive service to our patients and their families. We'd like a logo that conveys professionalism, caring and reliability.
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The target audience is generally the family members of medical patients in need of support in the home, as well the patients themselves. The patients are typically elderly, though they may be any age. The family member making the purchase decision is generally a middle-age child or, in the case of a pediatric patient, a parent.
We are trying to create an identity for the organization that is consistent with high service standards, clinical quality, and overall professionalism. We'd also like to convey the look and feel of an established company, even though we're a start-up at the moment. Our competition tends to have cluttered branding and logos with cutesy images of hearts and teddy bears, etc. We'd prefer a more clean and spare look that seems trustworthly without quite being cold and distant. Perhaps a blue palate would do this, but we're open to other good-looking colors schemes.
Also, we're starting from scratch on our identity and image, so we'd like to work toward a suite of images that can be appropriate for letterhead, a logo, website, business cards, etc. As a first-time 99Designs user, I don't know how much of this is covered by this project, but we'd like to work toward this as much as possible.
Thank you again and we look forward to your help!
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