We are looking for an identity for a marketing agency with the name Rover.
Feel free to draw inspiration from the following meanings for the word Rover, listed in order of preference. Custom designs are preferred -- wordart is acceptable. (Please, no dog imagery.)
1st: WANDERER, ROAMER, Journey
Image ideas: Viking ship helm (rough, preliminary version attached), paths (forest, desert, etc.), quests, open road, open sea, wooden walking stick, and up to you
2nd: a player who is not assigned to a specific position on a team and who plays wherever needed
Image ideas: up to you
3rd: a random or long-distance mark in archery —usually used in plural
Image ideas: bow, bowman, possibly a target, as long as they are not generic-looking
The design should be simple and clean yet not easily overlooked. It should denote a level of creativity and life without seeming childish, while maintaining a level of professionalism. It must look professional.
The primary logo be color, but it MUST also work in black and white. Ideally, secondary and tertiary logos could be created as part of a larger identity.