Trust is at the heart of trusted b2b, a new company offering a web based business to business service.
Trusted b2b will be a one-stop shop for small & medium sized companies enabling them to find business services they can trust.
Customers are vetted and suppliers offer a satisfaction guarantee. We act like a purchasing manager, proposing only one supplier to the customer. They need to trust our choice and trust the supplier to deliver good service.
It will therefore connect trusted businesses.
It will be accessible and user-friendly.
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Small & medium sized businesses.
They have neither time or the expertise to find the right non-core suppliers.
Core age range will be 30-55, and run successful or growing businesses.
Logo should include an icon
The key message is “trust” = working together in a trusted environment. The logo should avoid the negative connotations of trust, such as that it is soft, unprofessional, wishy-washy, naïve, etc. Other key messages are accessibility of the site and that customers are joining an exclusive club.
Include tag line “connecting trusted businesses”, but “Trusted b2b” and icon should be able to stand alone.
468 pixels wide approx, 80 pixels high approx
Provide vector. psd, jpg and gif formats
Free font (or non free font with conditions of use)