We are a well established auction business since 1983, that has been concentrating business in a wide variety of areas including estate auctions of antique and formal furniture, architectural antiques, nostalgia and collectibles, firearms and military collectibles, duck decoys, fishing tackle, hunting and other outdoor collectibles.
The direction of the company has been gradually changing in the last five years, and is now substantially narrowing its focus to concentrate on the firearms, military and outdoor collectibles market.
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The target market will be existing customers who are collectors of firearms, military and outdoor collectibles.
We also want to attract a new audience of collectors and potential consignors of these same items who we have not yet been able to attract due to our lack of emphasis and weak company image with respect to those specific areas of our intended specialization.
The ideal logo will incorporate the full company name of "Simpson Sporting Auctions".
It will also boldly illustrate the firearms, military and outdoor collectibles specialty areas of the company's business.