We are starting a high-end store that will sell African clothing, jewelry, masks, drums, home accessories, and art. We want to appeal to the fashion-conscious individual that wants to incorporate exotic pieces in their wardrobe and home. We want to avoid the cliché-like look of the outline of Africa incorporated into the logo. The image that we would like for the logo to demonstrate is sophistication, smooth, classic, chic, but with a exotic yet modern twist.
Our general demographic is people of all ages with a higher-than-average disposable income. The catch is that we would like to appeal to those that have an eye for fashion trends and can incorporate the African pieces into their décor.
The ideal customer would be someone who is image conscious and a trend setter. The person could be someone who could be considered a “hippie” to someone who works in a corporate area. These people could be travelers, art connoisseurs/collectors, or someone who has an interest in other cultures.
Please submit any and all designs! We are also interested in working with the logo design winner for future design projects!