We are a startup company working with homeowners to get their mortgages modified so that they can afford to keep their houses. Unfortunately the toll of the mortgage crisis is manifesting itself in foreclosures and abondonments. People are losing their piece of the American dream. Working with the mortgage companies is tedious work that requires many hours on the phone and being available when the mortgage company calls. This is beyond most people who work/have a life to do. We want to help take that burden off our customers and save their homes and dreams.
Cuéntanos a qué tipo de público quieres llegar
Our customers are desperate homeowners who have missed a few payments and need some relief from their mortgage payments until they get back on their feet.
I'm looking for a nice logo that incorporates the name Lifeboat and some symbol of a house. I prefer a white background so I can re-purpose the logo for some letterhead. My plan is to have this at the top of a web page so I think something with a greater width than height makes sense (3.5 w to 1 h ratio). Use your judgement on the sizing.
I don't want this to be too cartoony. I'm trying to inspire confidence in my user that we're not a fly-by-night company.
Blues and Oranges make sense to me, but I'm not a designer, so feel free to innovate a little.