My client base is focused on two main segments, Senior Management and executives who don't want to waste time with cookie cutter offerings and want real results which they feel will help them to be more alert and successful in their work and personal life.
Amateur (so far) athletes with specific sporting goals who are serious about competing - particularly in sports that demand strength, power, and fitness such as rugby, football, power-lifting etc.
I want to attract clients that demand results and actually Want to be strong and lean rather than just thinking that they should be. They will see themselves as being successful in everything they do and that they deserve the same level professionalism and quality that they deliver in their own work/business.
My clients are looking for a brand that matches their personal image of success, professionalism and hard core work. No silly gimicks, no fad techniques - real science that drives quality, bespoke programming, a solid and dependable approach to elicit transformations in their bodies and lifestyle that become an integral part of their life. They are looking for results, but not necessarily a quick fix. They are looking for a lifestyle fix!