We are a 4 year old Life Insurance Wholesaler that caters to independant life insurance agents. Our firm is looking to reintroduce itself to our industry! Our logo thus far has served itself as a startup company but needs to be updated, revised, or even completely reconstructed!
Recently, much of our marketing materials have switched to reverse type (white and colored logo on BLACK BACKGROUND) We like this direction as it has helped us stand out from virtually every other vendor within our industry.
It's the LOGO itself that we have grown tired of and are looking to take bold steps to coincide with the bold direction we are taking the company as we are expierincing such a surge of growth.
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Our target audience is independant life Insurance agents across the United States. Life Insurance agents are concervative commissioned sales people that are always looking to gain an edge and learn new ways to prospect, market themselves, meet their clients needs ans earn a handsome living. Our Firm "The Life Insurance Pro" believes we teach the secrets of success to these agents and uniquely reward them for placing those policies though our National Agency.
The Only requirements is that the name of my company must be in the logo design. I am totally open to new and edgy ideas. Currently we use an orange flame in our logo and materials. when we 1st came up with this "flame" it was supposed to signify FIRE and LIFE. I think I was actually watching the TV show "Survivor" when i came up with the idea. I don't think that this connection has actually caught on with our customers, but I felt it was important to give you a little background at just what the orange flame thingy is.
As we stated above we are totally open to either completely updating this element of the logo or eliminating it all together.