Law firm needing to be conservative but modern. We would like to appear on top of our game but at the same time not offend our older clients (so no pinks or yellows). We need to use it for email, letterhead and fax so must be clearly readible when sent.
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Broad appeal to the business community- we have company clients and not so many individuals so conservative but modern if this makes sence.
an old logo is attached - it was too boxy and rigid and the colours need updating.
We would like to keep our name as the key focus ie Sekel Oshry Lawyers rather than an icon although the addition of iconic elements such as a swish/curve etc are welcomed.