The logo will be used on all marketing materials for home sellers and buyers alike. The first place it will appear is on our sale signs and on our automobile wraps.
This logo will need to be designed with the fact that it will be displayed on a sign with a black background. However, It would also be nice to have another version of it that would work on a white background if needed. Our marketing colors are black, hot pink, and white. The sign will be hanging on a hot pink yard arm sign post. It may or may not need to include hot pink in the actual logo. We are open to ideas.
When I picture the logo, I see the logo being the actual name "eXcel" with the "X" being the noticable part of the logo. But as I said before, we are open to possibly having an Icon with the word excel below it.
I am thinking more of a generic design more than anything to do with the real estate business but, once again, I am open to ideas!
I REALLY want to play on the "X". Please have the X be larger than the other letters. I want the X to be what the audience sees when driving by the sign. See uploaded logo. It will give you an idea of something I like. Not the color or style I want but I do like this setup of simple logo with the X standing out. Also shows it on a black background as I will be using it.
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