Our clients are small developers and start ups, but we hope to secure larger established firms soon. We target the technical people... but also the business people in charge of the money who need to retain users.
We help our technical clients find the simple issues that can be overlooked; company websites without phone numbers and clocks on DVD players that are impossible to set.
Our clients spend months working on the same product and in the end, they create a product with an interface that is easy for them to understand. But, users aren't designers or developers. Users don't have months of experience with the product or background knowledge about its content. Users struggle, get lost, get confused and can't figure it out. What does "PC Load Letter" even mean? Does this "Save" button submit my work or save it for a later date? We remind our clients of the needs of every user.
Our user-centered way of thinking results in simple improvements to interfaces that have huge impacts. By simply bringing the user into the design process, technology becomes easier and quicker to use. Users start to have fun. Technology becomes a tool, not a hinderance.