Our re-branding process will start with our logo, but the colors and feel of the logo will go on to drive the overall look and feel of JVNotifypro.com. Logos should be professional and clean, with a bit of "web 2.0" style.
The new look should fit well on physical marketing materials such as hats and coffee mugs as well as on the printed and digital page. The finished product should come in a large scale format. However, elements of the logo should be able to scale down to "favicons" and silhouettes.
JVNotifyPro will be the content of the logo. "JV" and "Pro" should be more prominent with "Notify" existent but toned down.
While existing color scheme may play a role, feel free to be flexible with palette and font choice. We would like to convey a comfortable color interface with light levels of pop. Shy away from vivid reds and yellows. While gradients and other "web 2.0" elements are welcome, the logo should be recognizable and legible in greyscale and 2-tone palettes.
Some similar audience and market web sites include marketingprofs.com and seomoz.org.