We are "foodies", determined to steer away from factory food and encourage everyone to grow their own vegetables in an attractive backyard vegetable patch.
Our business is new, we are enthusiastic and excited about teaching people who have never grown their own vegetables how to do it easily and inexpensively.
Principal of the company is an Interior Designer so gardens will be designed to be esthetically pleasing.
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Our target audience lives in the affluent suburbs of New York City. Young families with children whose parents are concerned about proper nutrition. Organic food shoppers, recyclers, hybrid car drivers, concerned stewards of our planet. Locavores.
Our clients would like to grow their own food but may not know where to start. We will be offering them a menu of options, ranging from simple garden design and set-up to weekly maintenance, garden product sales, food storage solutions. We'll teach about composting and rain collection systems.
Eye catching, modern look. Nothing folksy or hippy-looking. No scarecrows, no overalls. Think clean, contemporary loft decor translated into a garden. Ordered, tidy with the end result being fantastic locally grown vegetables.