I am working with a partner to develop this brand for uses with people who want to learn to be better coaches and mentors. It is partly adademic but also very practical. There are aspects of the psychology of coaching and mentoring - and it is in different contexts - eg business, career development, life coaching. About helping people to achieve their potential in life and in their career. Must convey the practical and the psychological aspects.
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Business based managers and leaders, people in education and the healthcare sector and public services who have a role in coaching or mentoring others.
good for print out and copying into powerpoints, onto brochures etc
maybe two or three versions / colour schemes for different use
distinct from all the other dry stock photograph type things
not too literal - more abstract/figurative
good use of colour
convey message about achieving potential
achievement of skills, knowledge and insights