http://www.cubacasa.com - (company name: The Cuban Dream)
We need a logo designed for our website called "Cuba Casa"; dedicated to online hostel booking and "The Cuban Dream". The main functions are to provide info for independent minded travellers, and to allow people to book accommodation online, in 'casas particulares'. This is a type of accomodation quite unique to Cuba, whereby tourists rent rooms in people's houses, giving travellers an authentic insight into Cuban life. I need a logo that portrays this element of authenticity, comfort and The Cuban Dream.
Our target audience ranges from students, to young professionals, families, backpackers and veteran travellers, mainly from Western Europe. Probably about 20-50 years old. Their common denominator is that they want to visit Cuba, may have a penchant for the Caribbean/Latin America and do not go for all inclusive packages...they want the real thing. They like the element of authenticity, safety and independence offered by Cuba Casa.
Amongst other things, The Cuban Dream (as opposed to The American Dream) consists of vintage American cars, beautiful colonial buildings, cigars, Caribbean sun, salsa, rum, lobsters, chess, coffee, health and education for all, revolutionaries... basically, the logo must exude the same dose of soul and character that is inherent to Cuba, while preserving a slick, simple and suave nature...eye-catching!!!
Please bare in mind that the main business drive is online booking for 'casas particulares', so comfort, cleanliness and security are important elements.
Nothing too clustered, the customer must have taken it in with a glance, want to browse the website and book the accomodation.
Key words that characterise the website and our company: quick, easy, simple, hospitable, safe, comfortable, brimming with soul and character.
Things i would like you to avoid as they are possibly too cliché: Che Guevara and Fidel Castro (but it's your call).
Working with the double C of cubacasa could be a starter; clouds or moons in the mix to reflect comfort, pillows, etc?...Anyway, as the creative mind, i'll leave it entirely up to you.
Cheers and good luck,
PS: to get a flavour of Cuba, please see my facebook album link below:
PPS: i quite like the aesthetics of this french website: