Automobility Finance is a company that operates a scheme which supplies people with a new car every 2 years for a small weekly payment. The customers are primarily people with disabilities, or with a family member with a disablity. Our company removes a lot of the hassle factor for these customers.
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People with a disability, or with a disabled child/parent etc. Often an older demographic but not exclusively. 50/50 male female split. Very often the process of getting a new car is a hassle which they do not enjoy but have to go through.
A clean logo which inspires confidence and simplicity (bear in mind it is ultimately a banking function). Very readable font but with fresh modern colors. It's not necessary to bring out the disabilty side of the business unless it can be done in a very positive way. Logo must work well on both stationery and website.