We're a law firm that represents doctors who provide medical services to individuals injured in all kinds of accidents. We facilitate the document exchanges, the billing, and the A/R collections between the doctors who serve the medical needs of the injured and the personal injury attorneys who serve the legal needs of the injured.
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Our clients are typically very wealthy doctors who have the latest and most expensive toys, cars, watches etc. The logo needs to evoke technology and luxury. They're doctors so it should be very clean--almost sterile--without being antiseptic. Imagine a doctor with an open, white button-down collared shirt under his labcoat, with expensive silver cuff links peeking out of the sleeves. His conservative Prada eyeglasses are perched on his nose and Ferragamo loafers are on his feet.
The logo is "Injury Sync", perhaps with no caps. There can be a symbol with the logo, perhaps a stylized red cross (or white cross on red). We like the idea of the cross also symbolizing an intersection (or "sync") between doctors and lawyers, but your design doesn't have to explicitly draw out that conclusion, and probably shouldn't.
We like blue with silver, but we also like the immediate recognition that some rendition of a red cross would give us. White, navy and red are a preferred combination. However, right now we are open to all color palettes. We prefer a somewhat darker red, like a blood red. The cross should be medical, not religious, i.e., N/S is the same length as E/W.
Be prepared to receive feedback, I love to give feedback. First feedback probably won't arrive until Monday, March 15th.
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