H.D. John, Enterprise Law
I need your design brilliance!!
I am a lawyer qualified in Ontario and New York. I am setting up my own cross-border practice with offices in Toronto and NYC to provide accessible and affordable legal services to early-stage start up companies.
I will be providing services on a pro bono, sliding scale, fixed rate and/or deferred payment basis, depending on the financial position and needs of the client companies. As my start up clients grow, I will grow with them. I will also be providing legal services under a more traditional model to established businesses, often in the areas of privacy, technology and innovation. I would like to allow some room to grow and expand my firm in the coming years without having to change my logo.
My clients are typically 22-32 years old, mostly (but not all!) male, and are entrepreneurs in the tech sector. They are often wary of, or uncomfortable with, traditional "stuffy" and expensive law firms. They are on top of everything that is new, hip, and related to design and technology.
I need a logo that is fresh, non-stuffy, and breaks out of the traditional law firm mold. At the same time, it still has to be serious enough that clients outside of my target demographic (who may be older and have more established non-technology businesses) and more traditional lawyers from other firms will feel confident that I am still a trustworthy, solid and serious lawyer to whom they can refer or bring business.
First off--I'm a lawyer, not a designer! So while I have some ideas about what I want, you're the expert in this space; don't be afraid to let your creative juices flow.
I picked my firm name, H.D. John, to satisfy the standard that law firms be named after the lawyers within them. I would like the H, the D, and the John to not just be written out in a line so they look like a boring name but to intersect in some way, so that they form some sort of a cohesive symbol/unit. Perhaps making the initials a bit vertical--the only example I can think of is BLG, http://www.blgcanada.com. Maybe try arranging the H, D, and John in a triangle or inverted triangle with the H and D slighty superimposed over the John?
The tag line underneath the symbol should be Enterprise Law, perhaps (but not necessarily) in italics. I may change this tag line over time if the identity of my firm changes, but I would like keep the H.D. John logo consistent for as long as I can to build brand recognition. I picked initials and my last name instead of my full name so I could build a brand with recognition beyond my own personal name like JWT, KPMG, etc. I may one day nix the John and re-brand as HDJ, so if the "J" were more prominent than the "ohn" (so the eye picks up "H D J") that might be helpful for future branding.
In terms of color, I was thinking of a maximum of 2 colors, drawing from red, blue, black, white and green, but I am open to other colors/ideas if you think they work. I'm alright with adding additional symbols/design to the words if it is not too busy.
Thank you, I'm excited to see your designs!