Attached, please find the jpg and other files. As their names imply, there are examples of logos that will not work (named "Bad Examples 1" through 11). You can also find the current logo that we use and we would like to change. There is also a power point document that includes an idea of a potential logo that is certainly far from finished, but we are hopeful that it could be improved and made a logo that correctly represents our concept. So, we kindly ask you to work on either:
1) Designing a logo that would keep the basic elements of the idea in the document called "Hot Spud Potential Logo pptx".
(We think orange/brown/red tones should be used for "hot spud" as it communicates the fun/energy/sense of urgency elements. We also would love to incorporate "meal in a potato, or salad" with the logo. In the document, "meal in a potato" has the larger font than "or salad" part because we focus more on the Jacket Potato and salad is a secondary item we have. However, the way it is now certainly does not work and it is just a vague idea that we hope it would lead to a great result. Please feel free to come up with your own way of altering anything you would like to including colors, fonts, number of potato bubbles (reduce, redraw, eliminate... ) We wanted to somehow incorporate green color in the tagline to also address healthy aspect but it may not look balanced with orange and worse, we are afraid it would create confusion so please feel free to come with better color choices)
2) Feel free to come up with a completely original idea. This may or may not include a shape of a potato such as in the file named "Better Example". If possible, we also would like to use "Meal in a potato or salad" tagline if it does not look too busy or clustered. Please briefly take a look at the Bad Example images.
Finally, please do not hesitate to communicate during your creative process. We would love to talk at the early stages of your creation so that if there is something we certainly will not like, we can tell you and reach better results. Also, if we choose a logo that we are confident to settle, there will be many other projects such as letter head, business card, menu design, t-shirt design, car wrap (to design our catering deliver van). Please take a look at our website to get a little better idea of what we do and what logo would best communicate our product. http://www.hotspudsf.com
Thank you all for your time in advance and we look forward to your submissions.